Bylett+Associates identity

A respected and long-established cost consultancy to the construction industry, Bylett+Associates asked us to bring clarity to the their business offering, recommending and developing appropriate elements that communicate the business appropriately. To date, although the business did well, it had very little ‘signature’ in the market and held low recall among its key target audience.

Drawing on outcomes from brand sessions and business planning workshops, we developed the brand identity using the connecting ‘+’ symbol to inform a visual language that allows for a dynamic yet solid and refined communication structure. Through a defined marketing strategy, this identity was then used to bring to life a website, stationery and direct mail.