Gravity Coworking identity

The owners of this startup came to us having seen our involvement across Valmont: they were looking to take the idea of collaborative working (or coworking) to market but needed help on how this should be positioned and launched.
We undertook a full review with them, learning where they wanted the business to go, who it was to target and how they wanted it to be perceived. From this we tackled the name – drawing up a range of naming ‘territories’ and longlists, and through a review, research and testing process arrived at Gravity.

From this, we we able to developed ideas of the brandmark, settling on playful use of the letters A and V to begin building a brand language that demonstrated the very principle behind gravity – the fundamental force of mutual attraction.

As part of the brand launch and its rollout to Gravity’s spaces in Sydney, Melbourne and Brisbane, we developed a core stationery suite including all-important business cards which were produced using letterpress printing techniques to create a tactile, engaging introduction.


“Scribble & Think gave us immediate confidence, helping us shape the brief and challenging our initial thinking. Despite the very limited timeframe we had, they’ve delivered on their promise. We’re really happy with the results and how our brand is coming to life.”

Sergio Pires
Founding Partner
Gravity Coworking