A new brand identity for Vallec, a leading commercial services contractor.

We’ve recently partnered with leading commercial services contractor, Vallec, to plan and deliver a brand refresh and repositioning.

Our initial work has provide a new brand identity, presenting a more contemporary, dynamic feel and aligning with the expansion from a small, local firm to a statewide provider. This brand mark uses uniquely-crafted type, introducing a more angular feel and using this to inform the device. A soft launch was delivered through an interim minisite developed and delivered in just over a week.

We’re now in planning phase with the team for further brand activity and wider marketing communications. In the meantime, you can see the minisite here.