Cody Live identity

A new venture from ad industry veteran Pierce Cody, Cody Live is the technological evolution for onsite real estate advertising. This was a start up as we engaged with the Cody Live team, with our brief to develop an identity appropriate for the offer and that appealed to key audiences, ultimately building a brand with power and pull, and so assist in building a successful business.

The brandmark reflects the dynamic, real-time, wireless nature of the product and is supported this with a suite of icons communicating specific features of the product. This was subsequently rolled out to an introductory brochure and website to summarise the product, its key features and benefits, both designed to reflect the product’s size and screen-by-screen ‘reveal’ of content.